We're Laura M. and Justin G., a husband and wife team of artists who have been collaborating creatively since 2015.
We'd put Prince, a super fresh hot buffalo chicken pizza, Beethoven's 5th symphony, getting bundled up and plopping down on your back in freshly fallen snow, our orange pickup truck Cici, Wes Anderson's glorious masterpiece Isle of Dogs, InstantPot shredded chicken tacos, and the paintings of Mark Rothko at the very tippity top of our list of favorite things.
In the process of building Cards Don't Matter (before it even had a name) we talked with and surveyed and interviewed as many card senders and givers as we possibly could.
We learned a lot, but one fact really stuck out.
People love handwritten love.
90% of people, actually.
A great design can absolutely add something special or meaningful to the card-receiving experience (which is why we work really hard to create lighthearted, colorful designs that are never snarky, mean-spirited, or sarcastic.)
But in the end, the card isn't the important part.
What we learned is that it's what you write, your handwritten love and presence, that really makes a card save-worthy.